Overview
Creative leader with 20+ years of experience managing teams and developing innovative digital and brand strategies aligned with business growth goals.
Champion user research to drive continuous product improvement.
Monitor market trends for innovation and competitive positioning.
Deliver concise, engaging storytelling powered by behavioral economics.
Expertise
Skills
Figma, Framer, Illustrator Photoshop, XD, InDesign, Acrobat Pro
Premiere, After Effects Final Cut Pro & Express,
HTML, CSS
Pages, Numbers, Keynote, Word, Excel, PowerPoint
MidJourney, Adobe Express, ChatGPT
Education
Corcoran College of ART AND DESIGN
Bachelor of Fine Arts
Experience
Mathematica | 2019-2025
Director of Design and Experience
Led innovative human-centered, digital, and creative initiatives aligned with global growth strategy for a research and data-management organization.
Built advanced content creation, UX/UI, motion, and data design capabilities that enabled the team to manage 90% of engagement activities and exceed billable targets by 50%.
Developed integrated research and content strategies for web, social, email, paid and earned media—boosting business development and client retention.
Directed a comprehensive rebrand, launched a brand management platform, and delivered training for 1,500+ employees across product, communications, and research teams.
Integrated AI and data-driven storytelling tools to improve workflow efficiency, reducing labor costs by up to 90%.
Introduced Creative Ambassadors and refined project management processes for seamless cross-functional collaboration.
Championed user research and iterative design culture across teams.
Palladian Partners | 2018
Creative Director
Directed strategy and development of user-focused science and medical content across digital, mobile, and social platforms.
Managed cross-functional teams delivering content to over 1M users.
Applied UX/UI best practices and led team training to elevate digital experiences.
Oversaw client engagement, brand storytelling, and strategic presentations.
Managed project budgets ($50K–$150K), ensuring timely and aligned deliverables.
Envolve PeopleCare/LiveHealthier, Inc. | 2013-2018
Director of Digital Creative Content and Engagement
Developed and managed product strategies improving financial and health behaviors for corporate cultures and health plan members.
Integrated brand, content, and UX processes to streamline digital campaign delivery—cutting onboarding time by 50%.
Using UX research methodologies, Collaborated with behavioral science and product teams to reach 80% engagement and 60% retention.
Led omnichannel campaigns using web, social, webinars, and presentations.
Partnered with business development to build $75K–$200K project budgets and pitch materials.
RTC Relationship Marketing | 2012-2013
Interactive Art Director
Designed interactive products to increase engagement and maintain retention with a rheumatoid arthritis pharmaceutical program.
Developed retention strategies for interactive campaigns targeting the general population and healthcare providers of +1M.
Hands-on concept development and art direction of digital campaigns for new product launches
Equals Three Communications, Inc. | 2006-2012
Integrated Marketing Creative Director
Built and managed creative staff and all creative planning, strategy development and production for brand development and award-winning integrated campaigns for commercial, government and nonprofit clients.
Introduced and managed digital creative standards to manage product development for websites, web banners, graphic emails and front end coding languages, HTML and CSS
Directed integrated campaign strategies for web/mobile products, digital, print, and broadcast advertising for audiences +1M-100K.
Established budgets (+$150K-75K per project) and negotiated vendor services for local to national creative product/campaign development and production
Worked closely with the project management, media and web development staff for campaign planning and implementation
Clients
Science/Health/Wellness
Federal
Centers for Disease Control, National Cancer Institute, National Center for Advancing Translational Sciences, National Heart Lung and Blood Institute, National Institute of Child Health and Human Development, National Institutes of Health, Office of Women’s Health, Precision Medicine Initiative, U.S. Food and Drug Administration, National Eye Institute, Center for Substance Abuse and Prevention, National Institute on Drug Abuse, National Institute of Diabetes and Digestive and Kidney Diseases
Community Development
Commercial/NGO
Bill and Melinda Gates Foundation, DC Rape Crisis Center, ImagineNations Group, National 4-H Council, Metropolitan Washington Council of Governments, National Fatherhood Initiative, Robert Wood Johnson Foundation, U.S. Wellness, World Bank, Yapya, Zain, Darryl Green Youth Life Foundation
Federal
Department of Housing and Urban Development, United States Agency for International Development
Emergency
Federal Emergency Management Agency
Research
Arbitron, Mathematica
Retail
Liquid Keratin, Fortis Homes, Lindsay Cadillac, Mattress Discounters, MB Residential, Pulte Homes, Radixnet, Sport & Health Clubs, Temps & Co., VOB Saab, Washington Capitals, and the Washington Times, Furniture.com, Wavelynx.com
Military
U.S. Navy SEALs, Department of Veteran Affairs