The Envolve Health (formerly LiveHealthier) app for desktop and mobile was designed to help individuals within companies to live healthier lives through education, activity tracking, and health/lifestyle coaching. For the first two years, my role was to introduce a more product driven approach to the design and marketing of the overall program. Initiatives included:
- Developing a template-based design approach to the app and marketing materials
- Evaluate user behavior within the app to improve the overall experience
- Streamline the implementation and revision processes in order to make the program more cost effective
- Introduce and build mobile email into the marketing product line
Website Versions
During years 3-6, my role transitioned to focus more on content and engagement as the company incorporated health plan members into our audience for the app. In this role, initiatives included:
- Incorporating content modeling techniques to efficiently deliver and measure the effectiveness of content
- Develop content strategies that best fit the varying needs of the user behaviors, corporate, and health plan brands/cultures
- Further refine the implementation processes Reduced level of effort by 80%
- Develop a client-accessible repository of marketing materials for clients to incorporate into their own efforts
- Further refine the UI for emails and aspects of the app to meet 508 compliance, better prepare mocks for an AI-driven marketing platform
The year six metrics showed a registration rate of up to 200% over the previous year.
On.Target: Self-Education Modules
On.Target allows a user to learn topic specific behavior change information at their own pace, in their own time. My role with On.Target was to:
- Work with behavior change specialists to develop a UX and content strategy that aligns with the established Envolve Health brand
- Monitor user experience and revise product accordingly
- Capture user feedback and revise to improve the overall experience
Sample Modules
On.Track: Health Challenges
Health challenges allow users to track their activities and view their progress against the a larger group and compare progress. My role in health challenges was to:
- Establish a product approach to the challenges to decrease implementation level of effort and improve measurability of the materials
- Create an integrated strategy across the app and marketing materials
- Develop branding and design system for up to 21 brands. Branding allowed for the incorporation of client colors and logos into the templates
- Capture user feedback and revise to improve the overall experience
